Notes

Notes on staying necessary.

On client leadership, commercial discipline and the craft of staying necessary. Home of The HOLD Letter, every two weeks.

The HOLD Letter · Issue 01New

Why agencies lose the clients they should keep.

The client did not leave over the work. The four moves that hold a relationship in place when the drift pulls it apart.

14 June 2026·5 min read

The next issue lands in two weeks.